51¶¯Âþ

Learning from the wisdom of herds

By Samantha Murphy

11 August 2010

IF YOU have ever bought something because it had the most positive reviews, or joined in with a standing ovation simply because you didn’t want to be the only one left sitting, then you are at least as smart as a honeybee and as steadfast as a bird in a flock. Reassuring news, as it turns out.

Peter Miller, an editor at National Geographic, argues that there is a lot we can learn from group behaviour in other animals. In The Smart Swarm he has extracted a few vital rules from research on the decision-making skills of birds, insects…

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