Will unboxing videos mixed with ASMR be the latest PR craze?
Unboxing brain orgasms, plus pencils that circumnavigate the world and energy from neutrinos, in Feedbackâs weird weekly round up
Josie Ford
Box of delights
Feedback isnât yet on TikTok, but we can only assume our bite-size attempts at what passes for humour would go down a storm on the social media platform for the hard of attention, if only we could work out how to open the box.
Actually, opening the box is apparently a thing on TikTok, at least if a PR puff shoved under our door by a colleague with a bemused mien is anything to go by.
âOne of social mediaâs biggest trends is a simple phenomenon known as âunboxingâ whereby influencers present packaged products before carefully unpacking them via meticulously crafted videos,â it trills. This provides businesses with âendless opportunities for their brandâs packaging to be showcased to a potential audience of millionsâ.
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The science bit is apparently combining unboxing with the craze for gentle whispering videos designed to elicit the brain-tingling âautonomous sensory meridian responseâ, or ASMR. Feedback remembers reading about ASMR in these very pages (3 November 2018, p 35). Many fruitless hours of trying to induce a âbrain orgasmâ by watching videos of people folding towels followed.
But here we have an iteration. âThe idea of combining the relaxation of ASMR and the satisfying feeling of seeing a product being unpacked from its packaging sounds like â and looks to be â a recipe for success,â our source continues.
We unsuccessfully resist the urge to be reminded of our literary hero and muse, the old grey donkey Eeyore, when he was presented with a burst balloon and a Useful Pot on his birthday following a series of implausible accidents only possible when you live in a rather boggy and sad place. âEeyore wasnât listening. He was taking the balloon out, and putting it back again, as happy as could beâŠâ
Feedbackâs stationery cupboard isnât boggy, at least, and it does provide ample material to join in the new craze. Expect our TikTok debut soon, sensuously unpacking A4 padded envelopes and removing ink cartridges from their boxes. If you are lucky, we may pop some bubble wrap for you, too.
Pushing pencils
Talking stationery, an alarming sign has been spotted in the Derwent Pencil Museum in Keswick, UK: â14,000,000,000 pencils are made every year and these would be able to circumnavigate the world 62 times.â Our correspondent is right to say many questions spring to mind, such as âIn what?â and âWho, or what, stopped them?â.
Barring a hastily arranged defensive shield of sharpeners to arrest the march of the pencils, we suspect they simply got worn down over time. But licking the end of our pencil with more than usual circumspection, we do some quick calculations of our own on the back of an envelope (A5, non-padded). If the width of a pencil is 5 millimetres, and Earthâs circumference 40,000 kilometres, then 14 billion pencils circumnavigating the world upright in lockstep would form a front that would circum⊠errrm⊠scribe? the world one and three-quarter times. True fact.
For that one, our thanks to Jane, whose pencil was presumably up and out the door to see the world with a handkerchief tied around its end before she could write her surname.
Catch âem if you can
Carl Zetie writes in pointing to the website of Neutrino Energy, which he uncharitably, if perhaps not entirely wrongly, describes as the âfruitloopiest website of the yearâ, a possibly unique collaboration of German precision engineering and Brahma Kumaris World Spiritual University that promises to solve the climate crisis and break our dependence on fossil fuels by generating energy from the âtrillions of neutrinos wastefully sleeting through our planet every secondâ, as Carl puts it.
âStop. Think. Reflect.â, the website urges. Alright then. Regular readers of this magazine will have noted that mention of the word âneutrinoâ within these pages rarely comes without the attendant adjectives âghostlyâ or âelusiveâ. Our current attempts to capture their essence come largely in the form of vast detectors that represent a significant net burden on the global energy system, not that Feedback is complaining.
That suggests an ambition in Neutrino Energy that, while noble, may be overreaching, a suspicion not diminished by the company also promising âimmortal awareness, victory over death, and new non violent technological attainmentsâ and a new age of âshared mental, intellectual & material abundanceâ.
âMany groups worldwide are working quietly to harness this energy source,â the site assures. This is certainly the loudest assertion of the viability of neutrino power that we have seen.
While we donât discount the possibility that somewhere up there, some civilisation may have mastered the dark arts of neutrino capture, we are forced to the conclusion that it isnât yet one for us. Best stick to photons for the moment: there are more of them, and we know where they are.
Because you insistâŠ
Too many of you have now drawn our attention to Digby Growns, senior plant breeder at the Botanic Gardens and Parks Authority in Perth, Western Australia. Over and out.