Feedback: Bluetooth pregnancy test is not immaculate conception
Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more
Baby Bluetooth
Paul McDevitt
IN AN age of cheap wireless technology, the temptation to add connectivity to your product can be overwhelming, even when you really shouldnât. Take, for example, First Response, whose latest offering is a Bluetooth-enabled pregnancy test. Once connected to your smartphone, an app will entertain you with music or videos while you wait for a result, and offer advice after the fact.
Engadget journalist Nicole Lee sums up Feedbackâs reaction with an article entitled âI donât need a damn â, reminding First Response that ânot everything in our lives needs to be connectedâ. Is this the worst product yet to join the much-vaunted and equally maligned Internet of Things? Weâre certain you can find others.
App slap
MORE questionable technology: brain-training programs may be a dime a dozen, but app-maker Lumosity finds itself paying out $2 million to over a suite of 40 such games.
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The Federal Trade Commission the company of deceiving customers with unfounded claims that the games could improve performance at work and in school, and reduce cognitive decline. Feedback concludes the smartest thing you can do with brain-boosting apps is bin them.
Babbling brooks
VETERAN readers will recall the enduring legacy of Masaru Emotoâs bizarre theory that water can absorb the sentiments of words written on the label. Now, finally, the water is ready to talk back.
Janet Gambles directs our attention to Blue Bottle Loveâs âHoâoponoponoâ products, which are, er, lovely blue bottles with the word âHoâoponoponoâ written on them. This incantation, , âis the powerful, ancient Hawaiian practice of reconciliation and forgiveness that allows the healing of many physical, mental and emotional ailmentsâ.
Filling a bottle and placing it in the sun will âincrease the frequency of your water and raise your overall vibrationâ when drunk. Furthermore, âthis design represents the cleansing phrases of I love you⊠Thank you⊠I am sorry⊠Please forgive meâ.
The latter half of which will be particularly handy when handing a bottle of warm, stale water to a thirsty friend.
Chrome dome
TINFOIL hatters Shield are offering a beanie for warding off stray electromagnetic waves (9 January). Martin Gregorie worries that the construction âis a reasonable approximation to a spherical mirror for radio wavesâ, suggesting the signal from a cellphone in the wearerâs pocket âwill be intercepted by the inside of the beanie, where it will be focused onto a small part of the usersâ brainâ.
However, Shield deflects this criticism. âMany people are asking about signals that come through other parts of head and hit the inside of the reflective cap, then pass back through the brain a second time or stay inside and multiply their power,â writes the company. âThis is ridiculous.â Finally, something we all agree on.
Cheaper by the pound?
Craig Borland is helpfully informed by internet megamart Amazon that the WileyFox Swift smartphone is ÂŁ129.99, or âÂŁ52/100g
Year in review
WEâRE heartened â rather inexplicably, we admit â to learn that 2016 is a palindrome year when written in binary after all, provided youâre willing to climb to the appropriate vantage point. John Hurst writes to reveal that 2016 can be written in 16 bits as 0000011111100000. âThis is the only palindromic 16-bit binary year in most peopleâs lifetime,â says John, though younger readers can look forward to celebrating again in 2064.
Time sensitive
MORE forward planning: Martin Stevenson is informed by his anti-virus program that his protection expires in â21198813 daysâ, and is encouraged to renew now to stay fully protected. Better safe than sorry, we think â although 58,000 years is a generous margin of error.
Confounding factor
PREVIOUSLY, Feedback discovered âinternational visionary and energy healing practitionerâ Douglas Ballard, who claims he can accurately answer any question (2 January). Tim Stevenson writes: âPerhaps this sage should be asked, âWhy do you not know the answer to this question?'â
Difference of opinion
A PAIR of papers published in the Proceedings of the National Academy of Sciences caught Richard Pearsonâs eye.
LAST month, David Taub asked for a word to describe chancing upon something that you really wish you didnât know existed (9 January). For online encounters, Tony Kline suggests âyuk-hit, pronounced yukkitâ. Itâs a start, though weâre not sure âyukâ really sums up the worst the web can throw at us.
Off the rails
Paul McDevitt
LEVITATING trains may have come to southern England sooner than expected. Barrie Watson forwards news from the BBC that âthere were difficulties on the Southern network when a sinkhole caused trains between Redhill in Surrey and Tonbridge in Kent to be suspendedâ. Letâs hope passengers werenât left hanging around for long.