Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more
How to unwind your DNA
A PERSON called Sara from an organisation called the Institute of HeartMath seems to know something that the rest of the scientific world doesnât. Geraldine Goon directs us to in the online publication Care2 entitled âCan You Change Your DNA?â The answer, Sara seems to think, is: âYes, you canâ.
âInstitute of HeartMath researchers,â she tells us, âfound evidence that the physical nature of DNA strands can change with heart-focused intention.â Indeed, one individual in their experiment became able to âunwindâ two âDNA samplesâ.
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Sara goes on to quote the researchersâ report, which assures us that âthe results provide experimental evidence to support the hypothesis that aspects of the DNA molecule can be altered through intentionalityâ. It concludes: âIndividuals capable of generating higher ratios of heart coherence were able to alter DNA conformationâŠâ
Our suspicion that this is all fruitloopery is reinforced by the words at the bottom of the page announcing what the subsequent chapter in Saraâs essay is about: âNext â quantum nutrients.â
The Kleo Tanning & Nail Studio in the London suburb of Putney promises us âCrystal Clear Oxygenâ. âAs opposed to the other kind?â asks Andrew Cartmel
Science journal scamsâŠ
OPEN access publishing sounds like a good idea: everyone can read research results without paying the subscriptions or per-article fees charged by traditional journal publishers. But someone has to pay. In many open access schemes, that someone is the researcher, whose livelihood depends on being published somewhere. This harsh economic reality has not escaped the attention of scammers.
Mark Tasker points us to the New Ground Research Journal of Scientific Research and Articles, âa peer-reviewed, international multi-disciplinary, open access journalâ. A momentâs that the internet name is registered in Lagos, Nigeria â a city which will, sadly, face an uphill struggle to become a trusted centre of science publishing, following the worldwide plague of so-called âNigerianâ scams.
Meanwhile, Pennie Quinton came across the oddly titled Wudpecker Journal of Public Administration, which includes the Journal of Scientific Research and Reviews. The owner of prefers to .
Perhaps readers would like to repeat the experiment carried out by Philip Davis of Cornell University in Ithaca, New York, who submitted a paper âwrittenâ by a computer program to The Open Information Science Journal â which accepted it, then invoiced Davis for a mere $800 publication fee (15 August, 2009).
One line of defence for those tempted by offers of easy publication is to do what we have done here: ask to find out the name of the owner of the journalâs website.
âŠand science journal shams
POSSIBLE scams involving open access publishing (above) look positively tame compared to a story in the journal Nature that a colleague alerts us to. The report at says that scammers have impersonated the websites of actual journals and collected fees from âhundredsâ of researchers.
A friend of Feedback who manages websites checked out one victim of scamming in the report â Wulfenia, an internationally recognised biology journal published in Carinthia, Austria. Said friend found the fine points of the visual design of the fake website indefinably whiffy, use of âmultidisciplinaryâ in the name smelly, and the fact that a reveals the website to be registered anonymously, absolutely stinky.
The real journal is at the less memorable:
Tweets before Twitter
UNDER the heading âWell ahead of the curveâ, William Bains sends us a screenshot of the website of , a company that develops remote health monitoring systems under the slogan âUnbounded healthcareâ. On the siteâs landing page is the heading âLATEST TWEETâ followed by the information: âabout 15897 days ago.â
âHere is a company that was on Twitter 43 years ago,â William observes. They were indeed well aheadâŠ
Use your forgotten password
CLOTHING firm Cotton Traders sent Rodney Bryant this âclassicâ contradictory instruction: âYour Password: your unique password is only known by you. If you forget your password or want to change it simply sign into âMy Accountâ online. Youâll need your email and password each time you sign into .â
Bedâs unusual gravity
THE with Travel Bag at Argos has an unusual feature, spotted by Grant Denkinson: âThis bed offers a higher level of gravity, ideal for those who struggle with getting in and out of bed.â
It probably takes a lot of mental agility to work out what this means. So far, we havenât succeeded.
Humdrum toilet paper
FINALLY, the pack of Basics Toilet Rolls that Richard Jowitt bought from Sainsburyâs supermarket bore the inscription: âFor Everyday Useâ. Richard wonders if he should buy other toilet tissue for use on special occasions.
