51¶ŻÂț

Error in error message, part 97

Grassroots politics is coordinated from above, why you need disk space to delete files, and scientific names for unreal animals

Free the polar bear from rules and laws!

MANY of us idealise grassroots politics, in which ordinary citizens join together to take action on some issue of concern. So in this age of spin, it’s only natural that commercial interests are creating groups that purport to be the genuine “grassroots” but are in fact anything but. And it’s also only natural that genuine grassroots groups take a dim view of this chicanery and call the creation of such fake groups “astroturfing” – named after the plastic grass used on some sports fields and defined in 51¶ŻÂț as “the practice of disguising an orchestrated campaign as a spontaneous upwelling of public opinion” (10 February 2007, p 48).

You might think astroturfers stay in the shadows and keep quiet about what they are up to. You’d be wrong – or so it would seem. A surprised Feedback recently stumbled upon the website of a public relations firm called “Policy Communications”, which boldly boasts of delivering “ for our clients”.

One of these successes is a “Grassroots Power Network”, of which Policy Communications says: “We developed and now manage one of the nation’s most sophisticated electronic grassroots advocacy networks
”

Another success is “Partnership for the West”, described as “one of the West’s largest and most active pro-growth grassroots advocacy networks”. We don’t know much about this organisation, but if you click on its name you are taken to , which may or may not be the same thing. Policy Communications CEO Jim Sims boasts of being “the driving force” behind the creation of this organisation, which he calls “a national non-profit grassroots network of citizens who believe in less government regulation, more individual freedom and common sense environmental conservation policies”.

“A sign spotted by Tao Jones at Beaver lake park footbridge near Seattle, Washington, reads: “Slippery when wet equestrians dismount”

An illustration of the kind of common-sense policies favoured is a national “grassroots” campaign to “save” the polar bear from being put in the “regulatory ‘jail'” of the . It’s possible that the only link with Policy Communications here may be Sims himself, but we’re in little doubt that the oil and gas exploration and production companies mentioned in the “Our clients” section of the Policy Communications website are delighted that the CEO is involved in this particular “grassroots” campaign.

As to how much all this activity is a spontaneous upwelling of public opinion as opposed to an orchestrated campaign, we cannot say. But we are bound to wonder.

Don’t worry, be happy

A COMPANY intranet posting seen by Ronald Davis of Ontario, Canada, informed him that “A Root Cause Analysis
 was requested to investigate a negative trend identified by a significant increase in the number of slips and falls reported in 2007 compared to those reported in 2008.”

“This sounds like a trend that ought to be encouraged,” observes Davis.

Scienceynomen Latinicus

PROPER terminology is always important in matters scientific, so Feedback was delighted to receive a copy of a paper with a formal description of Anthropoidipes ameriborealis by . Many extinct species have been named for fossil tracks, but this is the first extant animal to be named for its recent tracks.

That makes sense because this elusive species native to the western mountains of North America is best known for those tracks. And Feedback has to agree that the Latin for “North American ape foot” sounds far more scientific than “Bigfoot”.

You may do this, but don’t

THE cleaning instructions on a label on the neck of the pyjama top purchased by Marian Brink left both her and her husband Johan in a quandary. Instruction number 4 stated the garment was “Dry cleanable”. Instruction number 5 said: “Do not dry clean”. For a while the Brinks were stumped. Then they realised that no one takes pyjamas to the dry cleaners anyway.

Waste not, want a lot

AN ADVERT warning people not to waste food appears on the back of the autumn edition of Outlook, a magazine of local news in the UK. It provides some shocking statistics. “Every year,” it tells readers, “an average household (with children) throws out: 440,000 ready meals, 1.3 million unopened yogurt pots, 5500 whole chickens.” An alarmed reader, Mark Sawko-Michalski, has worked out that on average these families must throw out over 1200 ready meals, over 3500 unopened yogurt pots and 15 whole chickens per day.

“Since neither my family, nor any other family I know creates such vast amounts of waste,” Sawko-Michalski says, “I can only assume one monumentally wasteful family somewhere in Oxfordshire is pushing the average up.”

Error in error message, part 97

FINALLY, the error message that Mark Stoakes received when he tried to delete a file from the hard drive of a computer running Microsoft Windows 2003 Server told him: “Cannot delete [file name]. There is not enough free disk space. Delete one or more files to free disk space, and then try again.”