Malformed Acronym Syndrome (MAD)
EUROPEAN Union funding for science projects demands, understandably enough, that applicants put together a collaboration involving more than one member state. Feedback has not actually seen the additional rule that you must assemble a cute and vaguely acronymic name for your collaboration, but we deduce that it must exist somewhere in the regulations for so-called Sixth Framework funding.
For example, 51¶ŻÂțâs Brussels bureau forwards the announcement that âthe Max DelbrĂŒck Center for Molecular Medicine (MDC) Berlin-Buch, Germany, and five small and medium enterprises have initiated [a] research project entitled the âRole of Ubiquitin and Ubiquitin-like Modifiers in Cellular Regulationâ, or RUBICON for short.â
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They crossed some line here, thatâs for sure. Shouldnât that be RUUMCR or at least RUbiCR? Our limited German doesnât get us any further â âZellularen Regelungâ doesnât help â and an attempt at forming a backronym from the letters got as far as âRole of Ubiquitin and Broadly-similar-things In Cellular On-off-turningâ before mercifully drowning.
Most of the other projects funded under the Sixth Framework have similarly cute almost-acronyms; there must be a role here for an acronym consultancy. It could perhaps draw on the pool of talent for this that exists among British librarians, who notoriously canât resist playing the acronym game. Feedbackâs favourite was their Follett Implementation Group on Information Technology, presumably so named solely because it gave the acronym FIGIT (see Feedback, 8 March 2003).
âThe Bulletin board software for online debate is now requesting Matthew Bartram to âPlease contact the Administrator if your date of birth has changedââ
No, please donât submit other examples of Malformed Acronym Syndrome (MAD). Send them direct to the Sixth Framework Unambiguous Moniker And Tagging Organisation (SFUMATO) â but not before we get the all-clear from our European partners.
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FINALLY, we are not even going to try to name the combination of kinds of word-play in this tale from Christopher Binny. Those who work, as his lab does, on mammalian cells will know well the protein called hypoxia-inducible factor 1 (HIF-1). The labâs recent contribution is the isolation of a protein that down-regulates the production of HIF-1. So one of the team dubbed it FIH-1, inverting the name to go with its inverted action.
But FIH also stands for âfactor inhibiting HIF-1â. Which is of course a nested acronym. And finally, if you expand the nested acronym you get âFactor Inhibiting Hypoxia Inducible Factorâ â FIHIF, a palindrome.
What, we wonder, will they call the protein that inhibits FIH, when they find it?