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Malformed Acronym Syndrome (MAD)

EUROPEAN Union funding for science projects demands, understandably enough, that applicants put together a collaboration involving more than one member state. Feedback has not actually seen the additional rule that you must assemble a cute and vaguely acronymic name for your collaboration, but we deduce that it must exist somewhere in the regulations for so-called Sixth Framework funding.

For example, 51¶ŻÂț’s Brussels bureau forwards the announcement that “the Max DelbrĂŒck Center for Molecular Medicine (MDC) Berlin-Buch, Germany, and five small and medium enterprises have initiated [a] research project entitled the ‘Role of Ubiquitin and Ubiquitin-like Modifiers in Cellular Regulation’, or RUBICON for short.”

They crossed some line here, that’s for sure. Shouldn’t that be RUUMCR or at least RUbiCR? Our limited German doesn’t get us any further – “Zellularen Regelung” doesn’t help – and an attempt at forming a backronym from the letters got as far as “Role of Ubiquitin and Broadly-similar-things In Cellular On-off-turning” before mercifully drowning.

Most of the other projects funded under the Sixth Framework have similarly cute almost-acronyms; there must be a role here for an acronym consultancy. It could perhaps draw on the pool of talent for this that exists among British librarians, who notoriously can’t resist playing the acronym game. Feedback’s favourite was their Follett Implementation Group on Information Technology, presumably so named solely because it gave the acronym FIGIT (see Feedback, 8 March 2003).

“The Bulletin board software for online debate is now requesting Matthew Bartram to “Please contact the Administrator if your date of birth has changed””

No, please don’t submit other examples of Malformed Acronym Syndrome (MAD). Send them direct to the Sixth Framework Unambiguous Moniker And Tagging Organisation (SFUMATO) – but not before we get the all-clear from our European partners.

Animal literacy

THE instruction to sheep seen by Matthew Willey in the north of England’s Yorkshire Sculpture Park – “Livestock: Please Close the Gate” (13 May) – prompted several other readers to ponder the topic of animal literacy. Gary Humble, for example, points out that it is one thing to tell animals to do something, but quite another to get them to do it. Hence the signs he has often seen in country areas around the Murray river in Australia that say: “Stock on roads obey signs”.

Philip Crohn, meanwhile, recently passed a sign on a gate saying “Large savage dogs enter at own risk”. Since there was no evidence of any large savage dogs beyond the gate, he presumes they had wisely decided to err on the side of caution, and stay out.

It takes years off itself

READING the information leaflet attached to a Diprobase skin cream dispenser, Rob Gill came across a curiosity. After telling him about storage, side effects and what to do if he forgets to use the cream, came this declaration: “Date of preparation – July 1996 (UK), June 1998 (Ireland)”.

Gill observes that it is quite common for the makers of skin creams to claim that their products take years off the age of your skin, but Diprobase appears to be unusual in taking years off the age of the skin cream, depending on where you live.

Sue when you’re dead

WHEN reader Michael Bland was refreshing his memory on the details of his car insurance policy, he was somewhat perplexed to discover an item that read: “We will pay the costs of your taking any legal action as a result of any road accident which causes the following: Your death or injury while you are in, or getting in or out of the insured vehicle
”

25-hour days?

THE promotional flyer that Alex Croll received from Universal Telecom offers “unlimited calls 24/7” on the basis that for a modest fee customers could “call 24/7 to all fixed numbers in the UK for £0 per minute”. Not only that. “During all other times you will benefit from the low rates in our standard rate plan.”

Mowing the carpet

THERE seem to be some strange goings-on in Austrian homes. The electric lawnmowers that Neil Gillespie saw on display at a large hardware store in Vienna are sold with cables labelled as being suitable only for indoor use. Surely a little extravagant, as it’s hard to see why you’d want to trim the carpet more than once.

HIF-1, FIH-1 and FIHIF

FINALLY, we are not even going to try to name the combination of kinds of word-play in this tale from Christopher Binny. Those who work, as his lab does, on mammalian cells will know well the protein called hypoxia-inducible factor 1 (HIF-1). The lab’s recent contribution is the isolation of a protein that down-regulates the production of HIF-1. So one of the team dubbed it FIH-1, inverting the name to go with its inverted action.

But FIH also stands for “factor inhibiting HIF-1”. Which is of course a nested acronym. And finally, if you expand the nested acronym you get “Factor Inhibiting Hypoxia Inducible Factor” – FIHIF, a palindrome.

What, we wonder, will they call the protein that inhibits FIH, when they find it?