51¶ŻÂț

Feedback

“Potato-potato-potato” trademark

HAVING read that Royal Mail has registered the colour red as a trademark (Feedback, 22 October) and, in a letter to 51¶ŻÂț, that Cadbury in New Zealand has done the same with the colour purple (5 November, p 21), Jonathan Owens couldn’t resist telling us that Harley-Davidson applied to have a trademark on the “potato-potato-potato” sound that its motorcycles make.

In the words of US trademark application number 74485223: “The mark consists of the exhaust sound of [the] applicant’s motorcycles, produced by V-Twin, common crankpin motorcycle engines when the goods are in use
This is often described as ‘potato, potato, potato’ by motorcycle enthusiasts. Harley-Davidson believes that the sound of its engines has been a distinctive attribute of its motorcycles and therefore believes protection is necessary.”

For reasons we’re not entirely clear about, the application was eventually abandoned. Nevertheless, Owens is thinking of trademarking the sound of a bumblebee in a jam jar and then waiting to see what moped manufacturers do to avoid infringing his trademark.

Rear-end photocopying frenzy

PHOTOCOPIER supplier Canon has to handle a 25 per cent rise in service calls during the festive season, according to a report on CNET news by Will Sturgeon of . The reason is spelled out by Tim Andrews, a London employee of the company, who says, “We always fit lots of new glass to copiers after New Year due to ‘rear-end copying’.”

Cracked glass caused by the practice of photocopying backsides during Christmas and New Year office parties has apparently become so common that Canon has had to make the glass on its machines a millimetre thicker. Sturgeon speculates another reason for this may be the supersizing of the western physique.

Whales in Bethlehem

SEEN by Diane Lloyd-Jones in the “Science and nature” section of The Australian newspaper: “In Adelaide, flooding along the river Torrens on the city fringe reached biblical proportions as it swept away the figures of baby Jesus, Mary, Joseph, a kangaroo and a whale from the West End Brewery’s Christmas nativity scene.”

It seems notions of the kind of thing you would be likely to encounter in a Bethlehem stable have moved on over the years.

Breathless biotechnologists

STAFF at the prestigious Sanger Institute in Cambridge, UK, one of the world’s leading genome research centres, were disconcerted to receive this email from the maintenance department recently: “Hello. Due to a compressor failure, there is currently no air supply to the main Sanger building. We are working on the problem and intend to have the supply reinstated as soon as we can. Thank you. Sparks.”

Sarah Field, who told us about this, makes no mention of corpses of suffocated biotechnologists littering the building, so we assume that miraculously there were no casualties.

Negative placebo effect

ARE there negative placebo effects, Peter Grant asked our sibling column “The last word” on 15 October. Answers appear on the opposite page – and here’s Ed Saul adding further clarification to the issue. We think.

Of course there are, he says. He agrees with Steven Reitci (opposite) that someone who believes themselves cursed and falls ill is suffering placebo harm. “For instance,” (look away now if you’re reading this in a theatre), “when acting in the famously cursed play Macbeth, where the negative placebo effect may take hold.”

“The football boots that Russell Rathbone bought for his grandson came in a box announcing: “Average contents 2″”

Then there are placebos that cause actual harm. Saul refers us to a more recent contribution to the literary canon – the episode “Marge in chains” of The Simpsons, in which a flu-struck crowd, on being told that any cure the doctor might offer them would be a placebo, set out on a frantic search for a placebo and “upturn a truck full of killer bees and pop them into their mouths, muttering ‘I’m cured – I mean, Ow!'”

But we must also “take into account the placebos that don’t have any effect at all”, Saul writes, “though people think they do.” Now we’re off to find a placebo effective against logical headaches.

Beef with horse

FINALLY, it is not just email subject headers and cinema marquees that suffer from truncation (19 November). David Richard’s local Co-op supermarket has on sale a ready-to-roast beef joint called “Get Fresh beef joint with horseradish and mustard topping”. Unfortunately, the limited space on the shelf label renders this as “GF beef joint with horse”.

Meanwhile Alistair Hamilton tells us of his surprise back in October when he found in his inbox a message from what he calls a “reliable source” with a header proclaiming “NEWSFLASH: Moon discovered orbiting tent”. He wondered if perhaps the tent contained a black hole – but then he discovered that his inbox had clipped “h planet” from the subject line of this 51¶ŻÂț email.