FRINGE medicine may provide our richest vein of creative marketing prose, but audiophiles seem determined give the snake-oil people a run for their money – as evinced by P. W. B. Electronics, for example, (). For the bargain price of £20 per pack, P. W. B.’s Rainbow Electret Foil will, when attached to the back of a CD, “neutralise the adverse energy by inverting the energy pattern and therefore restoring it to a naturally occurring environmental patternâ€.
What’s more, the P. W. B. Red ‘x’ Co-ordinate Pen, for only £50, “has been induced with complex messages and when a human writes a message with the Pen, the conditions on the object change in a similar way to the events in the ‘double slit’ experiment, in which the essential ingredient is the pure energy form of the photons and electrons which readily interact with the human observerâ€. This means that it “possesses the special ingredient of manipulating modern material to form the basic pure energy pattern that readily interacts with the human ‘observer'â€.
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It all seems a bargain – especially as both of these products are subjects of the $1 million prize offered by sceptic James Randi to anyone who can prove various paranormal claims that he doesn’t believe: “Should any of these products prove to work as advertised, the first person who is able to demonstrate the efficacy of any of them, will be the winner of the JREF prize.†See for the details.
If, and only if, you win that prize, you could consider improving the sound of your stereo with a Silver Rock Signature Knob – “custom made with beech wood and bronze†– from . Apparently, with ordinary knobs “the micro vibrations created by the volume pots and knobs find their way into the delicate signal path and cause degradationâ€. But: “With the signature knobs, micro vibrations from the C37 concept of wood, bronze and the lacquer itself compensate…and provide…way better sound!†The knob is a snip for $485 plus shipping. Yes. That’s $485 for a knob.
ENTERPRISING 51¶¯Âş readers with a penchant for engaging in cutting-edge research do not only devote themselves to adding reduplicative syllables to the word “banana†and then finding out how many hits the resulting words produce on search engines (Feedback, 2 April). Colin Dold has done the same thing for “yoyoâ€, “mamaâ€, “papa†and “Paganiniâ€. He has also done it for “Abba†using the pattern “Abbaabbaâ€.
Most successful was “yoyoâ€, which succeeded in getting Google hits right up to 63 repetitions of “yoâ€. But even though it looks rather nice, sadly there isn’t space in the column for us to write this one out.
AMERICANS are “too sleepy for sexâ€, according to the headline on a recent Reuters newswire story. But Andres Villaveces writes from Geneva University Hospital in Switzerland, where they believe in precision, to draw our attention to the reported details of the study: “The survey of more than 1500 adults found that 87 per cent usually watched TV in the hour before going to bed, 47 per cent usually had sex and 64 per cent read.â€
Which is 198 per cent of them, not counting any other things they may do. So, Villaveces asks, “Do they read during sex, or perhaps they watch TV while reading?†And with all this multitasking before bed, don’t they end up too overstimulated to get any sleep?
OK, the headline that biotech firm Genzyme of Cambridge, Massachusetts, gave to its press release was a bit cumbersome: “Massachusetts General Hospital and Dana-Farber Cancer Institute Grant Rights to Develop Diagnostic Test.†But we’re not sure that Yahoo’s attempt to spice it up for its online news service really conveyed what was intended: “Genzyme Announces License Agreement for Exclusive Rights to Lung Cancer.â€
“Always on the ball, the UK constabulary. According to a BBC online news item on 12 May, “After the hearing, Det. Con. David Ecuyer of Kent Police said that if the bomb had gone off it would have caused an explosionâ€â€
FOR his first major speech, the UK’s new energy minister, Malcolm Wicks, announced a huge growth in the number of wind turbines to combat the menace of climate change.
But the government’s publicity machine put a slightly different slant on the speech. A fortunately unnamed spokesman told The Observer newspaper that the speech would “reaffirm the government’s commitment to developing windâ€.
We hope this will not happen in an enclosed space.
FINALLY, the £6.2 billion national programme for IT for the UK’s National Health Service (known as NPfIT) has been slow to get off the ground, partly because many NHS organisations feel they have not been consulted enough on its objectives and implementation. Phil Sissons tells us that this led an NPfIT manager to announce at a recent meeting he attended that “the inertia of the NHS is gaining momentumâ€.